Saturday, 8 April 2017

Evaluation 3) What kind of media institution might distribute your media product and why?


I would want my magazine to be published by Bauer Publications for the reason that they are one of the worlds biggest publishers having 80 brands serving 19,000,000 people. Bauer have a huge audience with 4 out of 10 people experiencing at least one of their products and they state on their website: "Our business is built on millions of personal relationships with engaged audiences". The success of Bauer and the worldwide recognition that it holds could help my magazine to grow in the competitive industry. Being published by Bauer could be beneficial as I would be supported by a company who understands the media industry completely. As my magazine, Vinyl, is a multi-platform brand I would want each platform to be as successful as possible, like website, radio station and television channel. Bauer says that they want to 'connect with diverse and valuable audiences' and this is what I would be looking for when publishing my magazine. Even though there is a broad range of publishing companies like IPC media, I feel that Bauer would help to push my magazine to reach it's full potential and attract a whole new audience to add to it's already huge fan base. The company publishes brands such as Q and Mojo magazine and I feel that there is a place in the market for Bauer and my pop music magazine, Vinyl. 

To distribute my magazine I would want the biggest UK magazine distributor, Frontline. Frontline distributes over 160 magazine titles, including 54 of the top 200 selling magazines. Frontline distributes Q and Mojo's magazines. As frontline are such a successful company, it is the obvious choice to use them as Vinyl's distributor. Frontline also raise money for good causes and I feel that if my magazine was to be associated with this it would help to appeal to a wider audience. 

Friday, 7 April 2017

Evaluation 2) How does the media product represent a particular social group?

When I started out my research into music magazines it gave me ideas of the type of images, sell lines and colour schemes that I wanted to include in my magazine. I wanted to appeal to a pop genre audience and I had to portray this social group in my magazine. I also wanted to appeal to 15 ~ 25 year olds and this also had to be evident throughout my magazine.

I started my research by looking at this Q magazine front cover of Liam Gallagher. I liked the simplicity of the image and I felt like I could use this medium close up shot of Huw when taking my images, I decided to keep the colour in my image simply because I felt like having a front cover image in black and white would look too much like a rock and roll magazine. In the image on Q's cover, you can see what Liam is wearing and this is something that I wanted to incorporate into my front cover because my audience would be interested in fashion.

When I created my front cover I wanted to focus closely on the two artists outfits. Huw, in my main image is wearing a brown jumper with jeans and some designer shoes which says pop star! I also wanted this approach with Lottie in my subsidiary image. Lottie is wearing; black ripped jeans with black boots, a black top tucked in and a dusty pink suede jacket. I feel that Lottie also looks the part of a pop star. My colour scheme of black, red and white represents my pop genre audience for the reason that I saw this colour scheme featured on lots of pop magazines and pop music needed that red 'POP' of colour injected into the magazine. I also included the sell line 'Stacey Rees is back with more fashion tips'. This will appeal to my readers, again for the reason that they are highly into fashion. Another sell lines that I used that will specifically represent my social group are; 'We talk to Max Knighton to find out what winning the tv show 'you've got talent' was like' as my target audience are the sort of age to enjoy watching talent shows.

The images seen on my contents page, again, represent the pop social group from the artists clothing as this is something that runs closely alongside pop music. My first subsidiary image of Huw is a medium shot of the male setting down with his hands together. You can see his outfit clearer in this shot. My second subsidiary image of Lottie is a long shot of the artist and in this image you can now see her whole outfit. My third subsidiary image shows the 'fashionista, Stacey Rees' who is dressed in the latest fashion, like the other two. She is wearing black jeans and a top with a blue denim jacket over her shoulders, she also has lots of accessories like a bracelet and watch on both of her wrists. I also added in the Spotify logo with the corresponding text 'check out our website for links to the free downloads throughout our magazine www.Vinyl.com' This represents my chosen social group because they are technophiles who enjoy to download music onto their phones, iPods / iPads. I have used the same colour scheme as on my front cover and then throughout the other pages as well.

When doing my research into how I wanted my double page spread to look, I came across this article in Q on Lady GaGa. I liked the initial layout of three columns and I liked how they added in the splash of red colour. I wanted to incorporate both of these features into my magazines double page spread. The image in this article is also something I wanted to put into mine as I like the images being in black and white to give an elegant finish.


My image featured on the right hand side of the double page spread is of Huw and he is dressed in the latest fashion to appeal to my specific pop social group. Huw's outfit is something that my readers would be interested in wearing. This again is because fashion is something that runs closely beside pop culture. I edited this image into black and whit to give it a 'pop music' vibe and the image then links in to my magazines colour scheme of red, black and white. I used red to draw attention to the important aspects that will appeal to my readers like the quote 'I started going out more in the night, drinking too much. My target audience are the sort of age group to be going out drinking and so they can relate to this.