Evaluation 3) What kind of media institution might distribute your media product and why?

I would want my magazine to be published by Bauer Publications for the reason that they are one of the worlds biggest publishers having 80 brands serving 19,000,000 people. Bauer have a huge audience with 4 out of 10 people experiencing at least one of their products and they state on their website: "Our business is built on millions of personal relationships with engaged audiences". The success of Bauer and the worldwide recognition that it holds could help my magazine to grow in the competitive industry. Being published by Bauer could be beneficial as I would be supported by a company who understands the media industry completely. As my magazine, Vinyl, is a multi-platform brand I would want each platform to be as successful as possible, like website, radio station and television channel. Bauer says that they want to 'connect with diverse and valuable audiences' and this is what I would be looking for when publishing my magazine. Even though there is a broad range of publishing companies like IPC media, I feel that Bauer would help to push my magazine to reach it's full potential and attract a whole new audience to add to it's already huge fan base. The company publishes brands such as Q and Mojo magazine and I feel that there is a place in the market for Bauer and my pop music magazine, Vinyl. 

To distribute my magazine I would want the biggest UK magazine distributor, Frontline. Frontline distributes over 160 magazine titles, including 54 of the top 200 selling magazines. Frontline distributes Q and Mojo's magazines. As frontline are such a successful company, it is the obvious choice to use them as Vinyl's distributor. Frontline also raise money for good causes and I feel that if my magazine was to be associated with this it would help to appeal to a wider audience.